Bite App
Bite App - Product MVP, preparing to conquer the market.
Summary
This case study highlights the journey of taking Bite, a social dining mobile app, from concept to a fully functional product. Additional in-depth case studies are available upon request.
Bite addresses the growing need for meaningful social connections through dining experiences, making it easy for users to discover, plan, and share meals with others.
I led the research and design of the app, including crafting intuitive user flows, testing prototypes with users and conducting interviews, developing a user-friendly interface, and shaping the overall product strategy (what should we build? Why should we build it? How can we ensure it resonates with users?).
Summary
This case study highlights the journey of taking Bite, a social dining mobile app, from concept to a fully functional product. Additional in-depth case studies are available upon request.
Bite addresses the growing need for meaningful social connections through dining experiences, making it easy for users to discover, plan, and share meals with others.
I led the research and design of the app, including crafting intuitive user flows, testing prototypes with users and conducting interviews, developing a user-friendly interface, and shaping the overall product strategy (what should we build? Why should we build it? How can we ensure it resonates with users?).
Problem
Luxury hotels needed a solution that allowed guests to conveniently access services without relying on calls or in-person interactions. The interface had to be intuitive for an international clientele, many of whom were not tech-savvy, while maintaining a sleek aesthetic aligned with the hotel’s brand.
Challenges
Balancing Simplicity and Elegance: The interface needed to feel luxurious while remaining straightforward for users.
Integration with Hotel Systems: Ensuring smooth communication between the kiosk and backend systems like housekeeping and kitchen management.
Solution:
Developed a modular design system that allowed consistent branding and adaptability.
Collaborated closely with developers to optimize performance and ensure a lag-free experience.
My Role
As UI/UX designer, I was responsible for:
Researching user preferences in premium hospitality environments.
Designing a user interface that balanced functionality with elegance.
Creating a workflow for food ordering, service requests, and amenity exploration.
Collaborating with the development team to ensure seamless integration with hotel management systems.
Design Process
1. Research & Insights:
Conducted interviews with hotel staff and guests to understand expectations for in-room technology.
Observed patterns in service requests, identifying key features like multi-language support and real-time order tracking.
2. Focus on Aesthetics and Usability:
Designed a clean, elegant interface aligned with the hotel's branding.
Ensured the system was intuitive for all users, from tech-savvy to first-time kiosk users.
Outcome
The self-service kiosks resulted in:
A 43% increase in in-room dining orders due to ease of access.
Enhanced guest satisfaction, with surveys indicating high approval ratings for the kiosk’s usability and design.
Reduced strain on hotel staff by streamlining common service requests.
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